Loading...Site goals & audience
Compiled from the Site Goal setup interview for Brora Golf Pro. Authoritative — prefer this over generic assumptions when writing or building for this site.
Who this site is for
The site serves a blended audience anchored in the Scottish Highlands golf scene. The core is local players from Brora, Dornoch and surrounding clubs — teammates, league members, and club regulars who want insider tips, event coverage, and a shared community voice. Around that core sits a wider ring of visiting golfers planning trips to the Highlands, who need trustworthy course guides, reviews, and practical advice. Content should read like a knowledgeable local pro talking to friends: warm, place-proud, and specific about courses and conditions, while still being welcoming and orienting for first-time visitors. Write in plain, conversational English with genuine Highlands character, and make it easy for both locals and travellers to subscribe, follow on Instagram, and join the conversation.
Primary goal
Grow broragolfpro.com into the go-to personal blog for golf in the Scottish Highlands over the next 90 days by expanding readership, deepening engagement with the local golf community and visiting players, building an email subscriber base, and growing an active Instagram following around Highlands course guides, playing tips, and pro interviews.
Geographic reach
Local — Brora, Dornoch and the Scottish Highlands, plus visiting golfers travelling to the region
Website type & positioning
Personal website / golf blog
90-day targets
Reach 500 email subscribers and 2,000 Instagram followers within 90 days; publish Highlands course guides, reviews, playing tips, and visiting golfer/pro interviews on a consistent cadence; grow website visitors and repeat readership from local players and Highlands golf tourists; increase engagement (comments, shares, replies) across blog and social channels.
Content strategy
Publish a steady stream of Highlands course guides and honest course reviews (Brora, Royal Dornoch, Castle Stuart, Nairn, Tain, etc.), paired with practical playing tips and lesson-style content drawn from on-course experience. Run a recurring interview series featuring visiting golfers and touring pros to attract shares and backlinks. Convert readers with clear email signup offers (e.g. a free 'Highlands golf trip planner' or course guide PDF) placed in every post, and mirror content on Instagram using short-form reels of course flyovers, tip clips, and interview snippets to grow followers to 2,000. Cross-link email and Instagram, encourage community submissions (photos, questions, course reports), and lean on local SEO around Highlands course names and 'golf in the Scottish Highlands' search terms.
Industry & expertise
Personal blogging — Golf / Sports & Travel — A personal golf blog run by a playing pro in the Scottish Highlands, covering course guides, reviews, instruction, and interviews for both local club golfers and visiting players planning Highlands golf trips.
